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By Sahil Anand

If you’re passionate about Indian fashion, this question must be a cakewalk for you: What does the Bollywood actor Vidya Balan prefer to sport to most of her important public appearances? You’re right, Banarasi Saree it is!
 
vidya balan in banarasi saree
 
Okay, here’s one more: What did Prime Minister Narendra Modi gift to the First Lady of the US Michelle Obama on her recent visit to India? You guessed it again: 100 Banarasi Sarees.
 
Here’s the thing about Banarasi Sarees: they’re one of the most celebrated attires in the history of Indian culture. Many women across India still prefer to get married in a timeless Banarasi Saree.
 
So what’s so special about them? Why are these sarees a rage since time immemorial? Let’s find out.
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By Sahil Anand

World Environment Day is around the corner: June 5, 2015. As you pledge to plant more trees, encourage organic farming, throw garbage in dustbin, conserve more water… why not embrace sustainable fashion, too?
 
One way to go about is to buy and wear fabrics that cause minimal harm to the environment. And one such fabric is cotton, a sustainable, renewable and biodegradable fiber.
 
Here’s how you can be an eco-conscious fashionista…
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By Sahil Anand

Missed the recent #100SareePact wave? It’s okay, we’ve you covered. This post discusses the A-Z of the pact and why it needs you, like right now.
 
What started as an initiative to revive the once-revered tradition has become a revolution in no time. Yes, we are talking about 100 Saree Pact, the brainchild of two Bengaluru-based friends Anju Maudgal Kadam and Ally Matthan.
 
100 saree pact
Left: Ally Matthan; Right: Anju Maudgal Kadam
 
The two friends are crazy about Indian sarees (just like many of us) and when they realized they weren’t wearing them enough, they immediately vowed to wear them more often. That’s what the pact is about: to pledge wearing new or bought-and-forgotten sarees a hundred times by the fall of 2015.
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By Sahil Anand

The Weekend SALEbration offer ends on 31st May ’15. Time is running out. Steal the best deals now or regret later – your choice! ;)
 
Weekend Salebration Begins

By Sahil Anand

Do you, too, feel like temperatures are rising every passing minute? Seeking the best ways to stay cool and make the summer heat a breeze?
 
One way is to binge on all that keeps you naturally cool from inside– coconut water, shikanjvi, cucumber, tomatoes, onions, mint, wood apple, watermelon, muskmelon, etc.
 
Another way is to wear clothes that are light, comfortable and breathable – and of course at the same time high on fashion quotient. We recently launched summer store just for this sole reason. But today, we’ll specifically talk about Pakistani suits – a trend that has been on a bull run for over two years now.
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By Sahil Anand

For a shopaholic, there’s nothing more exciting than spending less on the things they’d love to have in their wardrobe. To help you combat your weakness of always being on a shopping spree, we bring to you – drum roll please – Under 999 Store.
 
Yes, we heard you. The store has been built on this simple idea: Spend Less. Save More.
 
Incorporating sarees, suits, kurtis, leather wallets, belts, handbags, clutches, jewellery, home décor products and more (all under INR 999), the store is also designed to kill the cliché that good things in life don’t come cheap.
 
Under Rs. 999 Store

By Sahil Anand

If you have been with us for some time, you might already know that we recently launched the Spring/Summer 2015 collection of your favorite kurti brand Shree.
 
We take pride in sharing with you that the collection received a tremendous response. And in a bid to highlight it in an even more engaging manner, we’ve made compiled it into this lovely video.
 
Hope you like the video, and if you do, feel free to tell your friends about it. :)
 

By Sahil Anand

Who doesn’t love to have a look into a celebrity’s wardrobe? And when it’s the wardrobe of Miss Sri Lanka Universe 2006 Jacqueline Fernandez, the excitement gets doubled.
 
The bollywood diva recently had her Cannes moment when she was invited to the premiere of Macbeth and Naomi Campbell’s birthday bash. In the former she wore a sparkling blue gown and in the latter a ravishing white sheath dress. See for yourself:
 
Jacqueline-Fernandez-Cannes-2015
 
The “Kick” starrer never fails to win hearts with her fashion sense and is today a style inspiration to millions. Be it western gowns, dresses or Indian attires, Jacqueline Fernandez can rock it all with equal ease. So today, we went up close with her traditional wardrobe and found some timeless Indian sarees you love and will love.
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By Sahil Anand

Debuting the B-town in 2010 with the super hit movie Crook: It’s Good To Be Bad, Neha Sharma has proved her mettle to the industry time and again. In fact, she’d be pairing with the dashing John Abraham in the third part of the cult comedy film series Hera Pheri.
 
The small town girl has been featured in the reputed lists like Times of India’s 50 Most Desirable Women and FHM’s 100 Sexiest Women in the World.
 
The die-hard Kate Moss fan loves to read, dance and cook and holds a fashion degree from National Institute of Fashion (NIFT). She’s also publically confessed her ultimate desire: to establish a fashion label of her own. Until then don’t miss out on these lovely anarkali suits right from the trendsetter Neha Sharma’s own wardrobe:
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By Sahil Anand

In the ongoing 68th annual Cannes International Film Festival, Bollywood divas have made quite a splash so far. The fashionista Sonam Kapoor went all out with her version of the red carpet glam – and well, she knocked us all out, too.
 
The yummy-mummy Aishwarya Rai has a history of making us all bow down when she takes to the red carpet. In almost all of her 14 Cannes appearances, she has succeeded in hitting the sweet spot. And this time too, it was no different – she stunned us in about every appearance, flaunting her mature elegance and timeless beauty.
 
While the B-town bombshell Mallika Sherawat looked stunning, sophisticated and sexy, she couldn’t quite make a bang. And the Cannes newbie Katrina Kaif’s statement couture gowns made us all go ooh la la – though we better not say much about her red hair and sleek middle partition.
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