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By Madiha

The first thing that comes to the mind when we talk about gown is Cannes. But gone are the days when gowns were only preferred for film festivals, western wedding ceremonies and award functions. Of late gowns have become a rage in Indian wedding functions like sagan, reception and cocktail.
 
One of the best things about gowns is, they make a woman feel like a princess with their beautiful drapes and royal look. But not every gown is able to cast a magic spell. That makes it pivotal to take occasion, fabric, colour and cut in consideration when choosing the right gown.
 
Here’s a brief guide to help you sport a gown in a way you never miss the sweet spot.
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By Madiha

Ever feel like it’s difficult to accumulate the perfect wedding trousseau? Worried whether you’d be able to put your best foot forward in your new family?
 
Don’t worry, you’re not alone.
 
wedding trousseau
 
If you’re on the lookout for trousseau suits, our latest bridal suits collection has got everything you ever needed. You can see a plethora of new styles in bright hues that’ll make you proud in your new family. In fact, a lot of these are inspired from Bollywood celebrities like Karishma Kapoor, Dia Mirza and Malaika Arora Khan.
 
No, you can’t afford to miss out on these…
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By Madiha

Okay, I confess: It is heartbreaking to see your favorite actor get married.
 
And it’s not just me, millions were seriously affected by Shahid Kapoor’s vivaah with the lucky Delhi girl Mira Rajput. After all, he’s a heartthrob every woman wants to date.
 
The Punjabi wedding was held at a farmhouse of Shahid’s close friend on July 7, 2015. Though it was a low-key affair with around 40 family members and close friends, the couple threw a grand after-party with around 500 guests at The Oberoi, Gurgaon.
 
Shahid, who’s the son of veteran actor Pankaj Kapoor, also posted a selfie with his wife on Instagram and proudly captioned it #hitched.
 
Shahid Kapoor Hitched
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By Sahil Anand

It can happen even to those who live and die by fashion.
 
We try to go for all-out glamour at every wedding that matters to us and even at those that don’t. We search our entire closet for the best of outfits. Often we buy something new, something safe yet unique to stand out from the crowd.
 
And of course we try to avoid more of everything, be it bling, jewellery or makeup (okay, that surely doesn’t apply to everybody especially when it’s a big fat Indian wedding).
 
But you still tend to cause a disaster sometimes. Why does that happen? Is there any way you can avoid it?
 
Indian Wedding
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By Sahil Anand

In the holy month of Ramadan, modest and conservative apparels are an alluring option for daily observances and festivities. If you’re not used to abayas, burqas, kaftans and hijabs, it’s okay, you still have a lot of alluring options to choose from: anarkalis, lehengas, kurtis, Pakistani suits…
 
To help you look as beautiful as the moon this Ramadan, we recently unveiled a dedicated Ramadan Store. We’re updating the store on a regular basis, adding more styles to it day in and day out. And we’re really passionate about helping you in selecting gifts for your close ones for Eid al-Fitr.
 
So must keep an eye on our Ramadan Store to look both glamorous and modest this Eid and grab some really beautiful Eidis (thanks to our Eid offer, you can save as much as 15% on buying 2 apparels and 20% on 5). Here’re some pieces from the store featuring high necklines, low hemlines and of course the colors of Ramadan. After all, conservative can be fashionable too – see for yourself:
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By Sahil Anand

Yoga is probably as old as the time itself. Legend has it that yoga is much older than Patanjali and that Lord Shiva is the first yog guru, with Maharishi Shukracharya as his first shishya.
 
Yoga is not just a physical exercise – it unites body, mind and soul. It helps us carpe diem on our sufferings and diseases, taking us toward the state of liberation.
 
When Prime Minister Narendra Modi asked the global leaders to embrace June 21 as International Yoga Day or World Yoga Day, it was a proud moment for every Indian. UN officially declared that on 11th December 2014.
 
And the much-awaited day has arrived. As we celebrate our first International Yoga Day tomorrow, India Emporium pledges to take yoga forward, encouraging not just its employees but also its customers to embrace yoga and lead a healthy lifestyle.
 
international yoga day

By Sahil Anand

Father’s day is around the corner: 21st June 2015. So how do you plan on to surprise your dad this time? How would you express that he means the world to you? No idea yet? We’re happy to help!
 
We say – spoil your dad this Father’s Day with some clothes he’d love to wear. Remind him of his roots with ethnic men’s wear like traditional kurta pajamas, regal sherwanis, punjabi jhuttis and more.
 
Father's Day

By Sahil Anand

It is that time of the year again when Muslims from all over the world come together to celebrate the holy month of Ramadan (18th June to 17th July 2015), observing fast from dawn to dusk, indulging in charity, reciting the holy book of Quran and refraining from consuming alcohol, smoking and having sex.
 
The end of the Islamic month of fasting is marked by Eid ul Fitr – a grand celebration. It is a tradition to wear new clothes on Eid and buy something for your loved ones the night before Eid called Night of the Moon.
 
At India Emporium, we say don’t wait till Eid – start your shopping spree from right now and save like never before with our special Ramadan offer wherein you get extra 15% off on buying any two products from India Emporium and extra 20% off on buying five.
 
Ramzan/Eid Sale
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By Sahil Anand

Lehengas (also called ghagra, pavadai and langa) are a traditional celebration wear for people across India. If you think lehenga cholis are only for the bride, we’re sorry to say this to you: you’re wrong. Lehengas are also for the bride’s sister, bride’s friends and in fact for every woman on the guest list.
 
And lehengas that are both traditional and chic don’t have to be expensive. You can get a beauty around 10k as well. Don’t believe us? Well, see these lehengas that we’ve handpicked for you – notice deep and bold hues, fine embroidery, unique patterns and designs – and all that at a price that won’t burn a hole in your pocket.
 
Before you thank us, you’re welcome. ;)
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By Sahil Anand

Over the last few decades synthetic fibers have become an epidemic. Majority of people (knowingly or unknowingly) are choosing synthetic fabrics like art silk, acrylic, nylon and polyester over natural fabrics like silk, cashmere, cotton and linen, impacting not just our environment but also the lives of farmers who make a living out of producing and processing natural fabrics.
 
Why turn to natural fabrics, you ask? a) They’re more breathable and comfortable; b) they’re a responsible and sustainable choice because they help eradicate rural poverty and are 100% biodegradable; c) they look far more graceful and fashionable than their synthetic counterparts – e.g. pure silk still beats art silk in shine, texture, strength and almost every aspect. Though a bit expensive, the qualities of natural fabrics make up for those extra dollars.
 
Want to do your bit for our initiative to promote natural fabrics? Then here’re some beautiful pure silk sarees you can begin with:
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