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By Sahil Anand

In the holy month of Ramadan, modest and conservative apparels are an alluring option for daily observances and festivities. If you’re not used to abayas, burqas, kaftans and hijabs, it’s okay, you still have a lot of alluring options to choose from: anarkalis, lehengas, kurtis, Pakistani suits…
 
To help you look as beautiful as the moon this Ramadan, we recently unveiled a dedicated Ramadan Store. We’re updating the store on a regular basis, adding more styles to it day in and day out. And we’re really passionate about helping you in selecting gifts for your close ones for Eid al-Fitr.
 
So must keep an eye on our Ramadan Store to look both glamorous and modest this Eid and grab some really beautiful Eidis (thanks to our Eid offer, you can save as much as 15% on buying 2 apparels and 20% on 5). Here’re some pieces from the store featuring high necklines, low hemlines and of course the colors of Ramadan. After all, conservative can be fashionable too – see for yourself:
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By Sahil Anand

It is that time of the year again when Muslims from all over the world come together to celebrate the holy month of Ramadan (18th June to 17th July 2015), observing fast from dawn to dusk, indulging in charity, reciting the holy book of Quran and refraining from consuming alcohol, smoking and having sex.
 
The end of the Islamic month of fasting is marked by Eid ul Fitr – a grand celebration. It is a tradition to wear new clothes on Eid and buy something for your loved ones the night before Eid called Night of the Moon.
 
At India Emporium, we say don’t wait till Eid – start your shopping spree from right now and save like never before with our special Ramadan offer wherein you get extra 15% off on buying any two products from India Emporium and extra 20% off on buying five.
 
Ramzan/Eid Sale
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By Sahil Anand

Lehengas (also called ghagra, pavadai and langa) are a traditional celebration wear for people across India. If you think lehenga cholis are only for the bride, we’re sorry to say this to you: you’re wrong. Lehengas are also for the bride’s sister, bride’s friends and in fact for every woman on the guest list.
 
And lehengas that are both traditional and chic don’t have to be expensive. You can get a beauty around 10k as well. Don’t believe us? Well, see these lehengas that we’ve handpicked for you – notice deep and bold hues, fine embroidery, unique patterns and designs – and all that at a price that won’t burn a hole in your pocket.
 
Before you thank us, you’re welcome. ;)
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By Sahil Anand

Every time a Bollywood diva heads out to the IIFA Awards, we anticipate her best-ever green carpet appearance, don’t we? Much like the recent Cannes Film Festival, IIFA 2015 was more about who can score a glam slam than about anything else.
 
IIFA 2015
 
After three complete days (5 June 2015 – 7 June 2015) full of glamour, glitz and bling, we still can’t get enough of it. While some celebrities didn’t dress up to their standards, the others put up their prettiest dresses that’d simply blow you away.
 
See what your favorite B-town stars wore at IIFA 2015 and steal the most gorgeous looks right away:
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By Sahil Anand

You already know that anarkalis are a great wedding option – don’t you just love wearing anarkalis to an important occasion? But what you might not know is that your favorite wavy, flared anarkali style suits just never go out of fashion. You heard it right, NEVER!
 
Yes, and one of the major reasons maybe that over the last few years anarkalis have been experimented with a lot. Asymmetrical anarkali, knee-length anarkali, floor-length, trailing-length anarkali, anarkali with a lehenga, anarkali with ethnic jacket, jacket-style anarkali, anarkali with lehenga … you get the idea.
 
That means investing in an anarkali is always one hell of an idea. So if you want add flamboyance and charm to your party wardrobe, you don’t want to miss out on our latest collection.
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By Sahil Anand

For a shopaholic, there’s nothing more exciting than spending less on the things they’d love to have in their wardrobe. To help you combat your weakness of always being on a shopping spree, we bring to you – drum roll please – Under 999 Store.
 
Yes, we heard you. The store has been built on this simple idea: Spend Less. Save More.
 
Incorporating sarees, suits, kurtis, leather wallets, belts, handbags, clutches, jewellery, home décor products and more (all under INR 999), the store is also designed to kill the cliché that good things in life don’t come cheap.
 
Under Rs. 999 Store

By Sahil Anand

Hina Khan, best known for her role as Akshara in the Star Plus soap opera Yeh Rishta Kya Kehlata Hai, has been named in the Top 50 Sexiest Asian Women twice. That’s right, the small screen star has made her mark in the prestigious list of British weekly newspaper Eastern Eye consecutively in 2013 and 2014. In fact, the Srinagar-born actor has been stealing hearts and attention of millions for quite some time now.
 
Those who follow Yeh Rishta Kya Kehlata Hai know that Akshara has an elegant and sophisticated taste when it comes to ethnic fashion. No wonder a lot of young women from India and abroad regularly take fashion notes from her and desire to wear what she wears on the screen.
 
This week, we bring you an extremely versatile and fashionable collection of straight suits and anarkalis straight from Akshara’s closet – you will surely find something for family functions, special dates, trousseau or even casual purposes.
 
Check out now!
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By Sahil Anand

Beginning her career at a tender age of 15 as a Complan girl model, Ayesha Takia is probably the best B-town celebrity to relate with traditional glamour – thanks to her voluptuous Indian figure.
 
If there’s one thing we’ve learnt from Ayesha Takia, it’s how to pull off the traditional looks. And every one of us would love to have a suit or two straight from her closet, wouldn’t we?
 
Check out our latest Ayesha Takia churidar suits collection – it’s so amazing you’ll want all of it.
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By Sahil Anand

India Emporium is pleased to announce the launch of Spring/Summer ‘15 Collection of Shree – something that you waited for all winter long. We thought you’d like to know what’s our new collection is all about and how can you look good in it this summer.
 
For those who don’t already know, Shree is the brand of Cosmic Eagle Brands, the joint venture of India Emporium.
 
The latest collection of Shree incorporates themes such as Indigo, Persian Summer, Techno World and Rajputana – and everything else that will sweep you off your feet.
 
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By Sahil Anand

Ever feel like stealing the closet of your favorite Bollywood diva? Ever wish you could have it all? Ever wanted to stun like stars on the big screen, for at least one day? Well, we heard you!
 
We bring you all the glamour in the world in one place – the chicest ethnic wear ever, inspired by the likes of Priyanka Chopra, Bipasha Basu, Sonam Kapoor, Kajol, Chitrangda Sen, Madhuri Dixit, Shilpa Shetty, Malaika Arora Khan, and you name it!

Ready to acquire your dream? You can thank us later! ;)
 
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