Fashion is a changing phenomenon but what sets off the change? Two major contributors to changing fashion are serials and movies. If movies create the ideal world for the viewers, Serials have become a reflection of daily life of the family. These two mediums affect the lifestyle as well as introduce fashion into the society.
With stories which cater to Indian household, Soap Operas have become an integral part of life of several women and with hundreds of serials on Air; the affect of it on the society is immense. With such a huge approach to the common mass, one cannot deny the affect of daily soaps on the fashion sense of the society.
Well talking about Sarees how can one forget about the cult created by “Sarees worn by Tulsi” when Kyunki Saas Bhi Kabhi Bahu Thi was dominating small screen. Similarly the trend of “Drapes worn by Parvati” in Kahani Ghar Ghar Ki is seeded in mind of every Indian Mother and Daughter. In an identical manner, “Kashish Suits” featured in Kahin To Hoga took off explosively and set a vogue amongst Girls especially teenagers who considered her a style icon. These fads are promoted by the media increased the obsession of people to pursue it; thus flourishing the business of clothing.
Influenced by this idea we bring to a collection inspired by one of the most famous daily soap Yeh Rishta Kya Kehlata Hai. Browse through our Akshara Anarkali Suits Collection and be the embodiment of modesty in a style by your favorite on-screen Bahu.
Rashmi Desai has not only won accolades for her negative character as Tapasya in Uttaran but has also been able to inoculate a steep sense of vogue that has been admired by many. Check out our Uttaran – Rashmi Desai Sarees Collection publicized by none other than Tapasya and pick out your favorite Sarees.
Fashion Fact: Multi color dresses were rare before soaps but the fan following of Hindi soaps willingly accepted and created a new craze. Current Stats show that the clothing in trend at small and big events is Multicolored Anarkali Suits especially the one’s endorsed by Daily Soaps.