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By Sahil Anand

Punjab is very well known for its rich culture & heritage. Some of the main highlights are: punjabi dance, punjabi music, punjabi food, punjabi literature and of course punjabi weddings.
 
Patiala suits and phulkari dupattas also have a rich history and have been making the rounds in the fashion world for quite some time now. And there couldn’t be a more auspicious occasion than Baisakhi – the harvest festival of Punjab that’s celebrated with great enthusiasm and fervor – to acquire some of these garments for your ethnic wardrobe. What do you think?
 
baisakhi
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By Sahil Anand

At India Emporium we love to celebrate all our traditional festivals with you. With Vasanta Navaratri around the corner, it wouldn’t be any different this time either – except the magnitude of the sale. Yes, we’re launching the biggest Navaratri sale ever: UPTO 70% + EXTRA 10% OFF on anything and everything.
 
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So it’s time you shopped till you drop, because it doesn’t get bigger than this!
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By Sahil Anand

Dhanteras is a Hindu festival that’s celebrated with great enthusiasm and pomp across the country. On this day Hindus worship Goddess Laxmi for their prosperity and well being. It’s a tradition to buy new utensils or jewellery on Dhanteras, as a sign of good luck.
 
People also buy and wear new ethnic clothes to revere the occasion. If you’re looking to buy ethnic occasion wear on this auspicious day, we’d like to remind you of our pure gold of a deal that’s still going on. It’s simple: You shop more, you save more. And you also get to win a hell lot of deals like free surprise gift, free anarkali suit and free worldwide shipping.
 
Grab it now – last few days left!
 
Ethnic Wear Sale
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By Madiha

Karva Chauth is a Hindu festival, celebrated with great enthusiasm in Rajasthan, Uttar Pradesh and many other parts of India, where married women observe fast from sunrise to moonrise for the long life and well-being of their husbands.
 
Women apply mehendi on their hands and feet, wear make-up and opulent jewellery. They flaunt their best traditional dress, be it a heavy lehenga choli, Banarasi saree or anarkali suit. Since women don’t even have a sip of water throughout the day, they refrain from doing any household work. An evening puja is performed. When the moon is visible, women see the moon indirectly (usually through a sieve) and offer water (ark) to it, seeking blessings for their husbands. Then they see their husbands in the same way and husbands break the fast by offering them water and food.
 
Nowadays some husbands also observe the stringent Karwa Chauth fast along with their wives to make them feel that they’re not alone.
 
Karwa Chauth Wardrobe
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By Sahil Anand

It’s festive season. And you know how it feels.
 
Your excitement is about to reach its peak on Diwali. You’ve started decorating your home. You’re done with the planning of the grand Diwali party already. But when you look at your wardrobe you feel it’s dull. It’s lifeless. Something is missing.
 
What should you do? How can you add a spark to your Diwali wardrobe and make sure you shine like a diya on the festival of lights?
 
Don’t worry, all you need to do is – add some much-needed bling to your closet.
 
Diwali Ethnic Wear Wardrobe
 
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By Sahil Anand

Sharada Navaratri culminates with Dussehra or Vijayadashami which falls on the 10th day of the Hindu month of Ashwin. The festival is celebrated across India with great pomp and fervor. On this day, Lord Rama, the seventh avatar of Vishnu, killed the demon king of Lanka and Ramayana antagonist Ravana to restore cosmic order. Considered as one of the most important Hindu festivals, Dussehra marks the victory of good over evil and also the arrival of Diwali (when Lord Rama returned Ayodhya, his hometown).
 
Throughout the nine sacred days of Sharada Navaratri, Ramlila, a play based on the life of Rama highlighting his triumph, is enacted all over the country, which concludes with the burning of the giant effigies of Ravana, his brother Kumbhakaran and his son Meghanath on Dussehra.
 
This time around celebrate Dussehra with India Emporium by shopping ethnic wear to sport this Diwali. Gear up to commemorate the Lord’s return in style.
 
Celebrating Dussehra
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By Sahil Anand

It’s that time of the year again when Bengali Hindus across the world gear up for Durga Puja. Celebrated with great pomp and splendor from sixth day of Navaratri (Shashthi) to the tenth day (VijayaDashmi / Dusherra) in the Hindu month of Ashvin, the festival marks the victory of Goddess Durga over the evil Mahishasura – in other words, the victory of good over bad.
 
Idols of Maa Durga are installed in homes, temples and pandals and are worshipped throughout the five-day festival. The festival gets culminated on an emotional note: immersion of Maa Durga’s idol in river.
 
Maa Durga
 
Now that Durga Puja celebrations are about to begin, you can’t just afford to fall back on your glam quotient.
 
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By Sahil Anand

Navaratri, Dussehra, Karwa Chauth, Durga Pooja, Diwali – they’re all just around the corner. And you just can’t afford to wear those boring clothes this season of festivities.
 
If you’re ready to go for all-out glamour and break away from all that’s boring, we’ve got some useful, handy fashion tips for you.
 
Go for florals: Florals have been in for quite some months now – and they won’t be out any sooner. Try floral print salwar kameez, sarees or maybe even floral kurtis to jazz up your looks.
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By Sahil Anand

Honoring Ibrahim’s willingness to sacrifice his son to God, Eid al-Adha or Bakra Eid is celebrated by Muslims all over the world with tremendous fervor.
 
With the spirit of sacrifice, Muslims who can afford it slaughter an animal (usually a goat) on this day. The feast of sacrifice is divided into three parts: one is kept for the family, another is shared with friends, neighbors and relatives and the remaining is distributed among the needy.
 
Muslims also go to mosque to recite the prayer of Eid. They dress in their finest of attires and exchange gifts with their loved ones. Men wear kurta pajamas or sherwanis, while women wear bright salwar kameez or abayas.
 
At India Emporium we wish you Eid Mubarak and encourage you to discover our Eid Store, which has everything you need to look your traditional best on this auspicious occasion – and for rest of the year. Continue Reading »

By Madiha

Ganesh Chaturthi is a Hindu festival that’s celebrated all over India to honor the God of new beginnings – Ganesha. The festival is celebrated with great fervor in Maharashtra, Andhra Pradesh, Goa, Karnataka, Telangana, Kerala and Tamil Nadu.
 
People decorate their home with colorful flowers and rangolis and install beautiful Ganesha idols in their homes. The idols are also installed in several pandals set up across the country. Exotic sweets like Modaka and laddoos are prepared and offered to the elephant-headed God. The festival lasts about 10 days and Ganesha idols are immersed in water bodies to culminate it.
 
One of the major parts about the festival is colorful traditional attires. If you have nothing special to wear this Ganesh Chaturthi, check out our special Ganesha Chaturthi Collection – Sarees, Anarkali Suits, Lehenga Choli, Jewellery and Kurta Pajamas.
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