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By Sahil Anand

In the holy month of Ramadan, modest and conservative apparels are an alluring option for daily observances and festivities. If you’re not used to abayas, burqas, kaftans and hijabs, it’s okay, you still have a lot of alluring options to choose from: anarkalis, lehengas, kurtis, Pakistani suits…
 
To help you look as beautiful as the moon this Ramadan, we recently unveiled a dedicated Ramadan Store. We’re updating the store on a regular basis, adding more styles to it day in and day out. And we’re really passionate about helping you in selecting gifts for your close ones for Eid al-Fitr.
 
So must keep an eye on our Ramadan Store to look both glamorous and modest this Eid and grab some really beautiful Eidis (thanks to our Eid offer, you can save as much as 15% on buying 2 apparels and 20% on 5). Here’re some pieces from the store featuring high necklines, low hemlines and of course the colors of Ramadan. After all, conservative can be fashionable too – see for yourself:
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By Sahil Anand

Yoga is probably as old as the time itself. Legend has it that yoga is much older than Patanjali and that Lord Shiva is the first yog guru, with Maharishi Shukracharya as his first shishya.
 
Yoga is not just a physical exercise – it unites body, mind and soul. It helps us carpe diem on our sufferings and diseases, taking us toward the state of liberation.
 
When Prime Minister Narendra Modi asked the global leaders to embrace June 21 as International Yoga Day or World Yoga Day, it was a proud moment for every Indian. UN officially declared that on 11th December 2014.
 
And the much-awaited day has arrived. As we celebrate our first International Yoga Day tomorrow, India Emporium pledges to take yoga forward, encouraging not just its employees but also its customers to embrace yoga and lead a healthy lifestyle.
 
international yoga day

By Sahil Anand

Father’s day is around the corner: 21st June 2015. So how do you plan on to surprise your dad this time? How would you express that he means the world to you? No idea yet? We’re happy to help!
 
We say – spoil your dad this Father’s Day with some clothes he’d love to wear. Remind him of his roots with ethnic men’s wear like traditional kurta pajamas, regal sherwanis, punjabi jhuttis and more.
 
Father's Day

By Sahil Anand

It is that time of the year again when Muslims from all over the world come together to celebrate the holy month of Ramadan (18th June to 17th July 2015), observing fast from dawn to dusk, indulging in charity, reciting the holy book of Quran and refraining from consuming alcohol, smoking and having sex.
 
The end of the Islamic month of fasting is marked by Eid ul Fitr – a grand celebration. It is a tradition to wear new clothes on Eid and buy something for your loved ones the night before Eid called Night of the Moon.
 
At India Emporium, we say don’t wait till Eid – start your shopping spree from right now and save like never before with our special Ramadan offer wherein you get extra 15% off on buying any two products from India Emporium and extra 20% off on buying five.
 
Ramzan/Eid Sale
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By Sahil Anand

Lehengas (also called ghagra, pavadai and langa) are a traditional celebration wear for people across India. If you think lehenga cholis are only for the bride, we’re sorry to say this to you: you’re wrong. Lehengas are also for the bride’s sister, bride’s friends and in fact for every woman on the guest list.
 
And lehengas that are both traditional and chic don’t have to be expensive. You can get a beauty around 10k as well. Don’t believe us? Well, see these lehengas that we’ve handpicked for you – notice deep and bold hues, fine embroidery, unique patterns and designs – and all that at a price that won’t burn a hole in your pocket.
 
Before you thank us, you’re welcome. ;)
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By Sahil Anand

Over the last few decades synthetic fibers have become an epidemic. Majority of people (knowingly or unknowingly) are choosing synthetic fabrics like art silk, acrylic, nylon and polyester over natural fabrics like silk, cashmere, cotton and linen, impacting not just our environment but also the lives of farmers who make a living out of producing and processing natural fabrics.
 
Why turn to natural fabrics, you ask? a) They’re more breathable and comfortable; b) they’re a responsible and sustainable choice because they help eradicate rural poverty and are 100% biodegradable; c) they look far more graceful and fashionable than their synthetic counterparts – e.g. pure silk still beats art silk in shine, texture, strength and almost every aspect. Though a bit expensive, the qualities of natural fabrics make up for those extra dollars.
 
Want to do your bit for our initiative to promote natural fabrics? Then here’re some beautiful pure silk sarees you can begin with:
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By Sahil Anand

It’s a rare phenomenon in Bollywood: to see a movie sequel that’s way better than the original one. But this holds true for the 2011 entertainer Tanu Weds Manu and its sequel Tanu Weds Manu Returns.
 
Tanu Weds Manu Returns
 
Featuring the National Award Winner Kangana Ranaut and R. Madhavan in the lead roles, the sequel is a surefire heart-winner, with enough drama, entertainment and romance to keep you hooked. If you haven’t yet, see it for the two Kangana Ranauts, if not anything else.
 
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By Sahil Anand

Every time a Bollywood diva heads out to the IIFA Awards, we anticipate her best-ever green carpet appearance, don’t we? Much like the recent Cannes Film Festival, IIFA 2015 was more about who can score a glam slam than about anything else.
 
IIFA 2015
 
After three complete days (5 June 2015 – 7 June 2015) full of glamour, glitz and bling, we still can’t get enough of it. While some celebrities didn’t dress up to their standards, the others put up their prettiest dresses that’d simply blow you away.
 
See what your favorite B-town stars wore at IIFA 2015 and steal the most gorgeous looks right away:
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By Sahil Anand

You already know that anarkalis are a great wedding option – don’t you just love wearing anarkalis to an important occasion? But what you might not know is that your favorite wavy, flared anarkali style suits just never go out of fashion. You heard it right, NEVER!
 
Yes, and one of the major reasons maybe that over the last few years anarkalis have been experimented with a lot. Asymmetrical anarkali, knee-length anarkali, floor-length, trailing-length anarkali, anarkali with a lehenga, anarkali with ethnic jacket, jacket-style anarkali, anarkali with lehenga … you get the idea.
 
That means investing in an anarkali is always one hell of an idea. So if you want add flamboyance and charm to your party wardrobe, you don’t want to miss out on our latest collection.
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By Sahil Anand

A couple of days ago, we asked you to embrace nature-friendly fabrics. Today we’d like to take a pledge to plant a tree.
 
Yes, for every purchase you make on World Environment Day, we’ll plant a beautiful little tree on your behalf. Because together we can make our plant a better place to live in.
 
India Emporium pledges to plant a tree