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By Madiha

We’re just as much excited about Raksha Bandhan as you are. To celebrate the sacred bond of love between brother and sister, we recently introduced The Raksha Bandhan Store so you can easily find premium rakhi gifts for brothers, sisters and kids.
 
We thought you’d love it if we did something even bigger. That’s why we bring to you an offer that are tempting enough for about everybody. To sum it up in one sentence – the more you buy, the more you save. Yes, binge now!
 
Rakhi Offers

By Sahil Anand

Teej, called Teeyan in Punjab, is a monsoon Hindu festival observed primarily by women in Northern India, Western India and Nepal. The festival celebrates the arrival of rains after hot summer and the union of Goddess Parvati with Lord Shiva.
 
According to Hindu mythology, Goddess Parvati, also called Teej Mata, fasted for 108 years to show her devotion and love for Lord Shiva before he accepted her as his wife. Teej honors this sacred union and women in India pray to Teej Mata for happy married life and wellness of their family on this auspicious occasion.
 
Indian women celebrate Teej with fervor and great enthusiasm. They apply mehendi on their hands and feet, wear beautiful traditional clothes, decorate their home, sing songs, enjoy dance and swings and cook sweets like ghevar.
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By Sahil Anand

India Emporium was born to deliver the best of Indian heritage and craftsmanship to the world. Over the years we’ve done just that, promoting “Made in India” and “Culturally Indian” products and eventually making tens of thousands of our customers sing the praises of the incredible India.
 
We’d like to share with you that we’re really proud to be Indian, encourage Indian and sell Indian.
 
And to mark India’s 69th Independence Day, we have launched “Freedom Is Now Sale”. Use coupon FREEDOM15 and enjoy extra 15% off sitewide. Shop your way to Freedom now!
 
India Emporium Celebrates Independence day

By Sahil Anand

Karishma Kapoor (or Lolo, as we like to call her) recently turned 41, but she still looks as if she were in her prime. Plunging into the acting profession at the tender age of 16 – she allegedly dropped out of school after sixth standard to pursue acting – Kapoor has appeared in 50+ films till date.
 
Kapoor is believed to be one of the most versatile and skilled actors in Bollywood. Known for her impeccable fashion sense, she’s today not just an icon – she’s a trendsetter.
 
Today we bring to you a ravishing collection of anarkali-style suits adorned by the superstar Karishma Kapoor herself. There’s not a single piece you wouldn’t want to buy. Check out now!
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By Sahil Anand

In Sanskrit Raksha Bandhan refers to “the knot of protection”. It’s a Hindu festival, which falls on Shravan Poornima, that celebrates the sacred bond between brother and sister. The sister applies tilak to the brother, says a prayer and ties rakhi (usually a simple thread) around his wrist, and in return the brother vows to protect her for life.
 
To commemorate the warmth of Rakhi, siblings usually gift something special to each other. If you are not able to decide what to gift to your brother/sister this Raksha Bandhan, India Emporium would love to help you.
 
We have launched an all-new Raksha Bandhan store, where you can find affordable gifting options to make Rakhi special and bring a smile on your sibling’s face. Choose from rakhi gifts for brother, rakhi gifts for sister, rakhi gifts for kids and premium rakhi combos.
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By Sahil Anand

What started out as a commercial scheme by Hallmark founder Joyce Hall to sell his greeting cards has today become an occasion to commemorate the most special people in our life – our friends.
 
The idea of Friendship Day is to celebrate the beauty of a relationship that is above religion, race, ethnicity and caste. It’s to celebrate love, selflessness and equality.
 
While UN recognizes 30th July as World Friendship Day, India celebrates the occasion on the first Sunday of August – that means friendship day is tomorrow, 2nd August 2015.
 
India Emporium wishes you a very happy friendship day. We say why don’t you take your friends back to their roots this time around? Why don’t you gift them ethnic wear they’d love?
 
Friendship Day

By Sahil Anand

The world knows him as Missile Man, People’s President, Real Bharat Ratna, Son of India and of course as India’s most popular scientist.
 
Dr. APJ Abdul Kalam (83), who died yesterday after collapsing while doing what he loved the most – igniting minds – at the Indian Institute of Management, Shillong, will forever live in the hearts of the millions he’s inspired with his profound knowledge and indomitable spirit.
 
India Emporium salutes this larger-than-life man.
 
Abdul_Kalam

By Madiha

You see, monsoon is all about lively, vibrant dressing. You just can’t afford to let your style quotient go for a six just because it’s raining outside. You’ve gotta need something that’s chic and comfortable at the same time, something that helps you wash away the monsoon blues.
 
Your favorite Indian wear brand Shree has unveiled an all-new monsoon collection that’s a mix of bright and neutral hues featuring designs inspired by nature to add a pinch of quirkiness to your personality. You can see floral designs, the good ol’ paisley and everything that’s beautiful about nature. The monsoon range by Shree is all in breathable and super comfortable cotton fabric.
 
Shree Monsoon
 
“Shree’s latest range is the best way to stay chic this monsoon and brave those rainy days,” said Sandeep Kapoor, Director of Shree.
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By Sahil Anand

Eid-ul-Fitr, the festival of togetherness, culminates the holy month of Ramadan. Celebrated by Muslims around the world with religious fervor, Eid marks an end to a month-long fasting and self-restraint.
 
On this day, people cook scrumptious sweet dishes like seviyaan and phirni and gift Eidi to their loved ones. It is important to note that Eid is not a festival to binge, as it is commonly misinterpreted. It is a festival of love, sharing and compassion – one in which almost all Muslims give charity to the poor.
 
Muslims not only gift clothes on Eid but also make sure to look their best in awe-inspiring ensembles. While men sport kurta pajama or sherwani along with a Taqiyah (short Islamic skullcap), women have a lot of options to choose from – anarkalis, shararas, lehengas, Pakistani suits and more accompanied by beautiful accessories.
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By Madiha

May be it’s the daily soap operas like Beintehaa, Zindagi Gulzar Hai and Humsafar or it’s a let’s-break-away-from-anarkalis-for-a-while movement, but lately Pakistani outfits have made quite a splash.
 
The shining star is hands down Pakistani suits, which are known for their light lawn fabric, long length and intricate work. Since women have to offer namaz, all Pakistani dresses including salwar kameez are loose, comfortable and airy. This helps fashionistas hide their flabs giving them a slimmer look.
 
The beauty of Pakistani suits lies in the fact that they’re one of the most elegant and sophisticated options in ethnic wear. They come in various lengths – short, knee-length and long – and can be teamed with palazzos, shararas or lehenga skirts.
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